Social Media Marketing
Workshop Series • 10 Sessions
CPT-315-C1 - $215
Wednesdays, 6:30pm - 8:30pm
Sept. 16 - December 2015, Charlestown Campus
Do you want to master Facebook marketing? Are you looking to get better results from your social media marketing efforts? Are you ready to deepen your knowledge of online business development and relationship marketing?
This course will give you the tools to use the social networks effectively for business. We will dive into social media strategies for Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+ and Yelp. These skills can be applied immediately in the workplace or to market a small business.
- Session 1: Introduction to Social Media
Use social media as a marketing tool, or to brand yourself or your business.
- Session 2: There’s a lot to ‘like’ about Facebook
Learn the basics of business-based social networking.
- Session 3: Advanced Facebook
Use Facebook to develop your business.
- Session 4: Twitter Launch for Small Business
Engage with prospects and clients using 140 characters or less.
- Session 5: YouTube and Google+ for Business
Create an online presence. Learn how to utilize free search engine optimization (SEO).
- Session 6: Pinterest, Instagram and More!
Learn how to pin, what to pin and how pinning can contribute to your social media marketing business plan.
- Session 7: LinkedIn
Discover how LinkedIn’s features can boost business and help you find a job.
- Session 8: Blogging
Create a blog to drive traffic to your website and convert that traffic into leads.
- Session 9: Social Media Marketing Plan
Present your social media marketing plan and receive feedback.
- Session 10: Social Media Integration
Receive tips on how to improve upon and integrate your social media marketing efforts.