Computer Training Classes
Designed for the beginner, this hands-on course will introduce students to personal computers. Windows, various types of software and software basics will be covered. Students will also be introduced to naming, saving, retrieving, printing and managing files. Microsoft programs will be used to cover the basics of word processing, database management and spreadsheets. Please bring a flash drive to the first meeting.
Designed for the beginner, this hands-on course will introduce students to personal computers to Spanish speakers. Windows, various types of software and software basics will be covered. Students will also be introduced to naming, saving, retrieving, printing and managing files. Microsoft Office 2013 programs will be used to cover the basics of word processing, database management spreadsheets, and internet browsing. Please bring a flash drive to the first meeting.
Designed for the beginner, this hands-on course will introduce students to personal computers to Portuguese speakers. Windows, various types of software and software basics will be covered. Students will also be introduced to naming, saving, retrieving, printing and managing files. Microsoft Office 2013 programs will be used to cover the basics of word processing, database management spreadsheets, and internet browsing. Please bring a flash drive to the first meeting.
This class is designed for students who have little or no experience of Excel: store, organize, and analyze information. Learn to enter, format and sort data within cells, format worksheets, develop charts and graphs, perform calculations using formulas and functions. Please bring a flash drive to all classes. Prerequisite: familiarity with computers and particularly Microsoft Office.
CHAR Monday/Wednesday, D121B, 1-2:15 p.m. 11/03 - 12/17, Instructor to be announced.
This course will teach advanced Excel applications. Through instructor-led or self-paced, step-by-step instruction, participants will learn how to perform “what if” analysis, create PivotTables, exchange data with other programs and control worksheet properties and calculations. Please bring a flash drive to each class. Pre-requisite: Microsoft Excel (CPT204).
This class introduces students to the basics of Word. Participants will create and edit business and personal documents, letterheads, résumés, labels and flyers and learn to use the Internet to access information and clip-art to incorporate into documents and flyers. Please bring a flash drive to each class.
CPT ___”Maya Foundations Module 1”
This module is the first of three modules designed to provide instruction on creating animated 3D objects using the Maya 3D software tool. Module 1 will instruct the student on the Maya workspace interface, the menu options, the placement and purpose of each of the special purpose panels required to operate Maya as a software design tool. The student will also be taught the object construction components and the roles of each in the practice of creating 3D models. The student will also be instructed in the tools and techniques used to modify the construction components into a desired shape such as a boat, an automobile, a building, a character, or whatever shape is desired as an outcome. The student will also delve into the art of creating and assigning colors and lighting to an object or scene.
CPT___”Maya Foundations Module 2”
This module will be a continuum of Maya Foundations, Module1. This module will focus further manipulation of polygon objects and also introduce the fundamentals of using NURBS (or curves) modeling techniques for object modeling. The student will be instructed in the purposes and various way of incorporating both techniques into a completed scene. This module will also instruct the student in the beginning techniques for compositing objects and for animating objects, lighting, and object colors in a scene.
Prerequisite: Maya Foundations – Module 1
CPT___”Maya Foundations Module 3”
This module will add to the previous two modules by introducing more advanced modeling and animation techniques such as deformations, rigid body, cloth creation, wind and gravity control upon objects. The object animations in this module will include multiple objects and how that can collide with other objects to obtain real-world collision effects. Module 3 will also provide instruction of the creation and application of texture shaders to make a 3D object appear as a brick wall, an old wooden bench, an orange on a table, a glass filled with milk, or a sky full of stars. If you can imagine it, you can create it.
Pre-requisite: A basic understanding of computers is all that is required to take any of the three modules.
Want to master Facebook marketing? Looking to get better results from your social media marketing efforts? Ready to deepen your knowledge of online business development and relationship marketing? This course will give you the skills to effectively use the social networks for business.
Strategies for Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+, and Yelp will be covered. These skills can be applied immediately in the workplace or to market a small business. There are ten sessions with each session lasting two hours in duration.
This course will provide a broad introduction to Microsoft's latest operating system, Windows 8.1. Topics include using File Explorer and Desktop Apps to create, rename, move, copy and save files, customize and manage user accounts, and introduction and use of Windows Store Applications. Other areas covered include personalization of the Windows 8.1 Start Screen, Windows utility applications, printing, and integration of cloud based storage with Microsoft OneDrive. Additionally, this course will include a brief introduction to the Microsoft Office 2013 suite of products; Word, Excel, PowerPoint, and Access. Lastly the course will include Windows 8.1 implementation on other hardware platforms, such as tablets and smartphones. Please bring a flash drive to all classes.
CHAR Sundays, D116, 12-3:50 p.m., 11/2 - 11/16, Assistant Professor Bob Cronin
This introduction to Cloud Computing will introduce the concepts of cloud computing and internet-enabled applications, the mechanisms of storage and backup in the cloud and basic security measures that can be used to protect data in the cloud. Cloud applications from Microsoft and Google will be introduced, as well as cloud-centric Software as a Service such as Evernote for note taking and archiving and Dropbox for data storage and access. Please bring a flash drive to all classes.
CHAR Sundays, D116, 12-3:50 p.m., 11/23 - 12/21, Assistant Professor Liz Miller
Saturdays: Jan. 30 – Feb. 27; 12 - 2 p.m., Room D121B
Pre-requisite Knowledge: Students should have a general familiarity with websites, email marketing, and social media. The course does not assume any knowledge of or familiarity with marketing automation strategies or technologies.
Session 1: Introduction to Marketing Automation
Effective digital marketing is highly dependent on implementing the right strategies for your organization. And growing your lead generation and sales conversions requires scalability and efficiency. The best way to achieve all of this is by aligning the right technologies with the well-designed business processes. This session discusses the challenges associated with digital marketing and introduces the ways in which marketing automation can address them.
Session 2: Paying for Web Traffic
Web traffic can come from a wide variety of sources. Generating sufficient traffic is the first step in a successful marketing automation strategy. This session will cover the growing opportunities for acquiring web traffic through paid advertising. Topics include: pay-per-click and display advertising; promoted social media posts; social media advertising, including Facebook, Twitter, and Pinterest; Video advertising; Retargeting.
Session 3: Earning Web Traffic Organically
In a continuation of Session 2, the instructor will continue to explore traffic-generating tactics based on non-paid channels. These channels include search engine optimization, social media, blogging, email, and even offline marketing.
Session 4: Filling the Funnel Through Content Marketing
Content marketing is the fuel that powers most successful marketing automation funnels. Offering compelling, remarkable content is the reason customers will want to visit your website. This session will discuss the psychology and economics that are the underpinning of content marketing, as well as strategies and tactics for building successful campaigns. Topics include: how social psychology and cognitive surplus are shaping digital marketing; the ground rules for creating compelling content; how to create a blog series, webinar series, and ebook from a single PowerPoint presentation; framework for brainstorming content ideas.
Session 5: Capturing Leads with Effective Landing Pages
Landing pages are the linchpin of every digital marketing automation campaign. They are the door that opens up and welcomes new leads into your marketing automation funnel. It’s impossible to overstate their importance, and this session will dive into the art and science of building effective landing pages. Topics include: the key components of a landing page; optimization techniques; tools for building and optimizing landing pages.
Saturdays: March 5 – April 9 27; 12– 2 p.m., Room D121B
No class on March 19 due to Spring Break.
Pre-requisite Knowledge: Students should have an understanding of and experience with paid digital marketing (search and social media), basics of search engine optimization, content marketing, and landing page optimization.
Session 1: Designing and Building Conversion Forms
In this first of a series of three sessions that will cover the technology of marketing automation, students will learn how to design, build, and integrate lead capture forms into their websites. There are many tools and techniques available for web forms and this session will present considerations, options and best practices for implementation in a marketing automation funnel.
Session 2: Integrating Email Marketing Technology
The second marketing automation technology session will cover email marketing. If content is the fuel of marketing automation, then email is the engine. It is the main conduit of information between you and your prospects, and a high quality email database remains one of the most valuable marketing assets any organization can have. Topics include: features, capabilities, and qualities of email marketing platforms; comparison of popular platforms; best practices for lead segmentation; tools and methodologies for website integration.
Session 3: Exploring Marketing Automation Platforms
The final marketing automation technology session will explore the larger, more sophisticated marketing automation platforms. It will examine the capabilities and compare and contrast several of the leading vendors in terms of capabilities and cost.
Session 4: Architecting Automated Conversion Workflows
After attracting traffic to your website and acquiring leads through your content marketing efforts, it’s time to close the deal. Session 9 will teach students how to build automated email workflows that are designed to convert marketing qualified leads into sales qualified leads, and then convert them into customers. Topics include: overview of workflow strategy design; discussion of workflow components; Case studies of specific workflows.
Session 5: Measuring Performance with Analytics
As the saying goes, you can’t manage what you don’t measure. Session 10 will teach students how to configure, integrate, and interpret website analytics in order to measure and improve their digital marketing automation workflows. Topics include how web analytics work; key metrics for measuring automation performance; how to calculate conversion values; building Google Analytics dashboards.